{"id":438,"date":"2022-03-16T11:00:00","date_gmt":"2022-03-16T14:00:00","guid":{"rendered":"https:\/\/blog.mailtop.com.br\/?p=438"},"modified":"2022-03-14T10:00:58","modified_gmt":"2022-03-14T13:00:58","slug":"business-intelligence-voce-sabe-o-que-e","status":"publish","type":"post","link":"https:\/\/blog.mailtop.com.br\/index.php\/2022\/03\/16\/business-intelligence-voce-sabe-o-que-e\/","title":{"rendered":"Business Intelligence: voc\u00ea sabe o que \u00e9?&nbsp;"},"content":{"rendered":"\n<p>A palavra Business Intelligence pode parecer algo novo ou distante da sua realidade, mas na verdade, essa estrat\u00e9gia est\u00e1 presente em nossa hist\u00f3ria desde os prim\u00f3rdios. N\u00e3o est\u00e1 entendendo nada ainda? Calma, iremos te guiar ao longo desta jornada de conhecimento.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Business Intelligence \u00e9 mais antigo do que voc\u00ea imagina&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/nskqUVn1BKVZkSJmmXOS0Oj_jQRSx0aT95MW1LLsZhbMY8AnaSD6D2gQlAbDQGJ-lmBogissxoCY9k2VTVkVDg-Zlqa-g8Ya0DJopO_9N0DhLXJNWRnh923xnqXI9R9FiFZgwuzJ\" alt=\"Mas afinal, o que \u00e9 Business Intelligence? \"\/><\/figure>\n\n\n\n<p>O processo de descoberta da humanidade foi orientado por informa\u00e7\u00f5es. Pense nas grandes navega\u00e7\u00f5es. Naquele per\u00edodo, mesmo que de forma rudimentar, existiam processos e ferramentas que auxiliavam as grandes embarca\u00e7\u00f5es. Entre os instrumentos utilizados estavam a cartografia, rosa dos ventos, constela\u00e7\u00f5es e b\u00fassolas a reunirem informa\u00e7\u00f5es e dados para entenderem em qual dire\u00e7\u00e3o seguir.&nbsp;<\/p>\n\n\n\n<p>O termo em si, surgiu na d\u00e9cada de 60 como um sistema para compartilhar informa\u00e7\u00f5es nas organiza\u00e7\u00f5es. Por isso, mesmo sem o conhecimento e utiliza\u00e7\u00e3o dos softwares necess\u00e1rios, se voc\u00ea preza por tomar decis\u00f5es baseada em dados, j\u00e1 aplicou este conceito.&nbsp; Agora, sem mais delongas, vamos ao que \u00e9 Business Intelligence.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Business Intelligence ou Intelig\u00eancia de Neg\u00f3cios em portugu\u00eas, nada mais \u00e9 do que o processo de monitorar, reunir e analisar dados das organiza\u00e7\u00f5es de forma estrat\u00e9gica. O objetivo \u00e9 que a partir de uma vis\u00e3o anal\u00edtica das informa\u00e7\u00f5es da empresa e do mercado sejam tomadas melhores decis\u00f5es para o neg\u00f3cio.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como o Business Intelligence \u00e9 aplicado hoje?&nbsp;<\/h2>\n\n\n\n<p>Bem como as navega\u00e7\u00f5es trocaram a cartografia por mapas digitais, o processo de Business Intelligence hoje usa tecnologia para obten\u00e7\u00e3o de dados mais precisos.&nbsp;<\/p>\n\n\n\n<p>Atualmente, existem softwares espec\u00edficos para auxiliar o processo de coleta, armazenamento e tratamento de dados. Al\u00e9m disso, essas ferramentas permitem a gera\u00e7\u00e3o de relat\u00f3rios, cruzamento de informa\u00e7\u00f5es, an\u00e1lise de desempenho e muito mais. Esses recursos trazem benef\u00edcios como:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Descobrir oportunidades para aumentar o seu faturamento;&nbsp;<\/li><li>Preven\u00e7\u00e3o de riscos;&nbsp;<\/li><li>Vantagem competitiva sobre os concorrentes;&nbsp;<\/li><li>Insights sobre o neg\u00f3cio e tend\u00eancias.&nbsp;<\/li><\/ul>\n\n\n\n<p>Veja tamb\u00e9m: <a href=\"https:\/\/blog.mailtop.com.br\/index.php\/2022\/02\/02\/como-comecar-uma-estrategia-de-inbound-marketing\/\">Como come\u00e7ar uma estrat\u00e9gia de Inbound Marketing?&nbsp;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o as proje\u00e7\u00f5es para o futuro em Business Intelligence?&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/iDoIcWPvsv9nPw_6F0PKbesJS0jw9VhXje-occIXDeHCPEqeKCXQXLzty7m5_eoQAH3dm3_6O10urj5idR77DibPh_j4kwrp9SGZlvvI_vuuAjfC7U-xqM_lQfMMbQ_A3fYGsCAV\" alt=\"Pesquisas em todo mundo mostram o crescimento do uso de Business Intelligence pelas empresas \"\/><\/figure>\n\n\n\n<p>Evidenciando a import\u00e2ncia de tomar decis\u00f5es fundamentadas em resultados, uma pesquisa da <a href=\"https:\/\/wiiisdom.com\/ebook\/business-intelligence-trends-2020\/\">360 Suite<\/a> revelou que desde de 2020, a taxa global de ado\u00e7\u00e3o de Business Intelligence foi de 26%. Outra curiosidade \u00e9 que segundo&nbsp; a <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/business-intelligence-software-market\">Grand View Research,<\/a> 46% das pequenas organiza\u00e7\u00f5es j\u00e1 usam ferramentas de Business Intelligence.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A expans\u00e3o n\u00e3o para por a\u00ed. Segundo um estudo divulgado pela Markets and Markets, o <a href=\"https:\/\/financesonline.com\/20-essential-business-intelligence-statistics-analysis-of-trends-data-and-market-share\/\">mercado de Business Intelligence deve expandir de US$ 23,1 bilh\u00f5es<\/a> em 2020 para atingir US $33,3 bilh\u00f5es at\u00e9 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conhe\u00e7a o Mailtop<\/h2>\n\n\n\n<p>O Mailtop \u00e9 uma ferramenta de e-mail marketing e automa\u00e7\u00e3o que tamb\u00e9m visa a otimiza\u00e7\u00e3o da comunica\u00e7\u00e3o e a mensura\u00e7\u00e3o de resultados.&nbsp;<\/p>\n\n\n\n<p>Por meio da solu\u00e7\u00e3o, \u00e9 poss\u00edvel ter uma vis\u00e3o geral dos resultados de suas campanhas de e-mail marketing. Entre as informa\u00e7\u00f5es dispon\u00edveis est\u00e3o o n\u00edvel de engajamento dos seus contatos com seu neg\u00f3cio e dados como desempenho da campanha por localiza\u00e7\u00e3o, base, dom\u00ednio e muito mais.&nbsp;<\/p>\n\n\n\n<p>Quer saber mais sobre nossa solu\u00e7\u00e3o? Entre em contato com a nossa equipe.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-text-color has-background\" href=\"https:\/\/mailtop.com.br\/\" style=\"color:#0b4684\" target=\"_blank\" rel=\"noreferrer noopener\">Fale conosco<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A palavra Business Intelligence pode parecer algo novo ou distante da sua realidade, mas na verdade, essa estrat\u00e9gia est\u00e1 presente em nossa hist\u00f3ria desde os prim\u00f3rdios. N\u00e3o est\u00e1 entendendo nada ainda? Calma, iremos te guiar ao longo desta jornada de conhecimento.&nbsp; Business Intelligence \u00e9 mais antigo do que voc\u00ea imagina&nbsp; O processo de descoberta da humanidade foi orientado por informa\u00e7\u00f5es. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,12],"tags":[],"class_list":["post-438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dicas","category-estrategia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Intelligence: voc\u00ea sabe o que \u00e9?&nbsp; - Mailblog<\/title>\n<meta name=\"description\" content=\"Business Intelligence: voc\u00ea sabe o que \u00e9? 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